![]() ![]() The same month Twitter announced the end of Periscope, it launched an integration with Snapchat which allowed Twitter users on the mobile app on iPhone to share tweets in Snapchat. Its aim is to offer a more convenient experience for users, making Twitter a single go-to app for communication. Twitter’s decision to close the Periscope app was a part of a broader strategy to streamline its features. By the time the announcement was made, most users had migrated away from the platform. When the Twitter team announced plans to close the platform, they explained that it had been in an unsustainable maintenance-mode state for some time. The team had looked to discontinue the app earlier in 2020 but postponed the final decision due to disruptions from the COVID-19 pandemic. The Periscope team noted that the technical debt to support its structure rose, increasing its operational costs. Its replacement, Houseparty, was not as widely adopted.ĭespite lasting longer in the market, Twitter incorporated many of Periscope's features into the Twitter app, drawing users away. Meerkat saw an even more astonishing end, replaced within a year of its launch by another app. Vine, which Twitter bought a few years before Periscope, was eliminated in 2019. As other social media platforms introduced video capabilities, dedicated livestreaming apps became redundant, drawing fewer users and engagement over time. The discontinuation of Periscope highlights how far video adoption has come. Related Article: How to Tell if Twitter Is Right for Your Brand The End of an Era Just 11 months after Periscope was founded, and before it had formally launched, Twitter purchased the platform in an estimated deal worth between $75 million and $100 million. It didn't take long for the startup to attract interest from bigger social media companies. They joked that the platform was a "teleportation service." Periscope allowed people to share what was happening around them at that moment with anyone in the world. Smartphones were near-ubiquitous then, so the technology existed for people to record videos, there was just no practical platform to share them on.īeykpour worked with friend and co-founder Bernstein to produce the live-streaming platform that became known as Periscope. That's when he realized that while he could read about the protests, he couldn't see them. He turned to Twitter to find out what was going on. While on his trip, protests broke out in Taksim Square. Related Article: From Broadcasting to Engagement: My Twitter Journey in 3 Phases Teleporting Viewers Into the Momentīeykpour came up with the idea for Periscope in 2013 when he was traveling in Istanbul. Other entertainment venues, such as the NFL, became early adopters, streaming unique programs on Periscope. For example, some critics were upset that people could livestream pay-per-view events, circumventing viewing fees. ![]() Like many other apps, it changed how people viewed and engaged with their media. Periscope received a lot of attention upon its launch, gaining 10 million visitors within 4 months according to Wikipedia. Viewers could send "hearts" during the broadcast to show appreciation. The app accessed the user's smartphone camera to livestream video to followers. Periscope users created a profile similar to that of Twitter. It, along with Vine and Meerkat, represented video streaming applications that operated outside the major social media platforms. Kayvon Beykpour and Joe Bernstein founded Periscope in 2014. The news signaled the end of an era and was a milestone for video streaming and social media. A desire to eliminate the expense of app maintenance.In its announcement on Medium, the Periscope team explained the decision was caused by several factors: Periscope was pulled from app stores, and the platform formally shut its doors on March 31, 2021. In December 2020, Twitter announced plans to shut down its video streaming-focused Periscope app. Down Periscope: Livestreaming App Shut by Twitter Twitter announced it will shut down the video streaming app Periscope in March 2021. ![]()
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